About Cavalray

Practical AI advice backed by product and consulting experience.

Cavalray (cav-al-ray) is a Melbourne-based AI consultancy. We help growing businesses apply AI in ways that are grounded, useful, and easier to carry into everyday operations.

At a glance

Melbourne-based

We are based in Melbourne and focused on grounded, practical delivery.

Product and consulting experience

Our background spans product leadership, consulting, commercial problem-solving, and technical delivery.

AI and automation focus

We focus on applying AI and automation where they genuinely improve everyday operations.

Why we started Cavalray

Too much of the AI conversation is still noise.

We started Cavalray because too much of the conversation around AI is overcomplicated, overhyped, or detached from how businesses actually work.

We think the better approach is to start with one practical use case, make sure it works in everyday operations, and build from there as needed.

Who we are

The people behind Cavalray.

Rony Gabriel

Product and AI Strategy

Rony Gabriel brings over 20 years of experience building software, leading technical teams, and delivering large platform rebuild projects. He has improved business process efficiency by more than 75% by building tools that handle work automatically, and he has practical experience in AI and automation.

Afan Sheriff

AI and Commercial Delivery

Afan Sheriff brings over 20 years of experience across consulting, business development, enterprise solution work, and hands-on AI delivery. He has helped grow practices, shape solutions with clients, and build AI-powered products from idea through implementation.

How we think about the work

Our approach stays close to the real work.

01

Usefulness before novelty

We start with whether the work will genuinely get easier, not whether the technology sounds impressive.

02

Commercial and technical judgment together

We think about cost, effort, risk, and implementation at the same time.

03

Advice has to hold up in practice

Recommendations only matter if they can work in everyday operations, not just in theory.

04

Focused scope over broad programs

We prefer clear, manageable changes that create value and build confidence.

Next step

Start with a conversation.

If it would help to talk through where AI may fit, we are happy to have a free first conversation and suggest a clear next step.